Cellarbrations Baldivis has been crowned WA Liquor Store of the Year at the 31st annual WA LION Liquor Industry Awards, held at the Pan Pacific Perth on Friday night.
Hosted by the Liquor Stores Association of Western Australia (LSA WA), the prestigious annual awards recognise excellence, achievement and professionalism across Western Australia’s independent packaged liquor industry.
The event also laid the backdrop for the keynote address by new Racing and Gaming Minister Don Punch.
Cellarbrations Baldivis, operated by James Allen and Josh Rock, took out both the Metropolitan Liquor Store of the Year and the coveted Overall WA Liquor Store of the Year awards.
The store was recognised after being shortlisted among a strong field of metropolitan retailers, including Devine Cellars Inglewood, Devine Cellars Noranda, Liquor Barons Duncraig, Liquor Barons Hillary’s, Liquor Barons Wembley Downs, Liquor Barons Melville, Bottlemart Nollamara and Thirsty Camel Beldon.
Liquor Barons Narrogin, represented by Brenton Hayes, was named Regional Liquor Store of the Year, taking the major regional award ahead of nine other finalists from across regional Western Australia.
The 31st annual awards, also recognised outstanding individuals across the industry, with Sharon Goucher of Thirsty Camel South Hedland named Employee of the Year.
The Anita Grace Community Service Award, recognising an individual or organisation making a positive impact in the community, was awarded to Ben Harris of the Shop, Distributive and Allied Employees Association (SDAEA).
In the supplier categories, Samuel Smith & Son was named Corporate Wine Supplier of the Year, Suntory Oceania took out Corporate Spirits & RTDs Supplier of the Year, and Good Drinks was named Corporate Beer Supplier of the Year.
The highly contested Sales Representative of the Year awards were won by:
- Wine: Damien McCague – Off the Vine
- Spirits & RTDs: Cormac O’Grady – Brown-Forman
- Beer: Brad Faul – Coopers
6PR’s morning host Simon Beaumont and Drive host Jamie Burnett were named joint winners of the media category. It marks the first time a radio broadcaster has taken out the award since the media category was introduced into the schedule in 2022.
Liquor Stores Association WA CEO Peter Peck said the annual awards provided an important opportunity to recognise the people and businesses driving the industry forward.
“Every year, these awards showcase the professionalism, commitment and passion that exists across Western Australia’s liquor retail industry,” he said.
“The calibre of this year’s finalists demonstrates the strength of our sector, from metropolitan and regional retailers through to suppliers, sales representatives and the many people who work behind the scenes to support our industry.”
The 31st annual awards brought together representatives from across the liquor industry, government, regulators, business and the broader community for an evening celebrating the achievements of the sector.
The event also hosted an array of WA distillers thanks to the support by the Department of Primary Industries and Regional Development.
The LSA WA congratulates all finalists and winners for their contribution to the industry and their communities.
2026 LSA WA Lion Liquor Industry Award Winners
- Wine Sales Representative of the Year
Damien McCague – Off the Vine - Spirits & RTD Sales Representative of the Year
Cormac O’Grady – Brown-Forman - Beer Sales Representative of the Year
Brad Faul – Coopers - Corporate Wine Supplier of the Year
Samuel Smith & Son - Corporate Spirits & RTD Supplier of the Year
Suntory Oceania - Corporate Beer Supplier of the Year
Good Drinks - Employee of the Year
Sharon Goucher – Thirsty Camel South Hedland - Anita Grace Community Service Award
Ben Harris – Shop, Distributive and Allied Employees Association - Media Award
Simon Beaumont and Jamie Burnett- Radio 6PR - Regional Liquor Store of the Year
Liquor Barons Narrogin – Brenton Hayes - Metropolitan Liquor Store of the Year
Cellarbrations Baldivis – James Allen and Josh Rock - Overall WA Liquor Store of the Year
Cellarbrations Baldivis – James Allen and Josh Rock